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Digital Industry Ecosystem Platform

Pioneer of Fully Imported, 
Fully Automated Particleboard Production Line in South China

N-PHOENIX It is the core brand operating company in the forestry home furnishing field under Hongwei Group. With a unique business model and rich cultural connotations, it promotes brand development and injects vitality into the global home furnishing industry.
N-PHOENIX Home Furnishings Company has N-PHOENIX Home Furnishings The Guijiang board brand，N-PHOENIX is committed to becoming a leader in China's forestry home furnishing brand, leading technological innovation, providing smart home healthy living, and adhering to the sustainable development of resources and ecological environment. The company adheres to the quality of technological innovation, pursues excellent home services, drives industrial transformation and upgrading, and aims to become a leader in the global home brand ecosystem

N-PHOENIX Company adopts the S2F2B2C top-level business model to build an ecological chain platform from the source to the end, achieving efficient integration of the industrial chain
The company has established four major production bases and five operational centers in China to ensure the rapid production of productsDeliver high-quality products to consumers
About N-PHOENIX
Production Base
3
300000 square meters
Board production base
Operations Center
5
500,000mu
Own bamboo forest

The dividends brought by the brand continue to be released, 
avoiding vicious competition.
The development direction is led by the headquarters, 
without worrying or incurring high costs, saving time and effort

N-PHOENIX Refined Bamboo Board breaks through homogeneous competition 
with its 100% bamboo-based eco-friendly new material. Leveraging the policy dividends 
of China's "bamboo replacing wood" initiative and a seven-dimensional empowerment system, 
it pioneers a new track in the trillion-dollar blue ocean market.

Exclusive operation by province/city

Differentiated product blue ocean market

S2F2B2C

Dual channel operation

By carefully examining market realities and anticipating future industry patterns, 
we continuously refine our commercial logic based on competitors' systems, 
ultimately carving out our distinctive commercial track. Hongwei will 
simultaneously operate two business models to empower brand growth:

01 | S2F

We build brand value for factories, stores, freelancers, and 
consumers while enhancing service capabilities to establish 
certain barriers.
True consumer branding requires terminal market penetration 
and strengthened brand cognition. This creates a reverse demand 
for B-end factories to adopt preferred materials, ensuring final 
product delivery aligns with market expectations.

Leveraging digital tools, we efficiently reduce production costs for 
enterprise clients and boost order conversion rates, thereby 
strengthening inter-enterprise engagement.

02 | B2C

01 Terminal construction integrated fast track

We introduce elite design and construction teams to establish a 
fast-track channel covering on-site surveys, communication, layout 
planning, spatial solutions, and soft decoration cultural promotion. 
Free store decoration design and guidance support are provided.

Annual heavy investments in advertising through direct campaigns and 
joint efforts with dealers. Media resources include TV stations, domestic 
high-speed rail stations, highways, internet platforms, newspapers, 
WeChat Moments, official websites, TikTok, and other new media.

03 Strategic Service Support & Full-Cycle After-Sales Assistance

02 Full-Platform Advertising Coverage with Strategic Investment

Over 100 annual terminal marketing events, including exhibitions, 
factory group purchases, cross-industry alliances, province-wide 
promotions, and new product launches, to drive high conversion rates.

05. National Large-Scale Marketing Campaigns

06 Professional Training for Store Sales Staff

Comprehensive training programs covering product knowledge, sales 
techniques, and customer service to help dealers quickly grasp product 
features and market demands, boosting sales capabilities.

Professional teams conduct on-site inspections to formulate 
solutions and resolve post-sales issues. The Strategic Service 
Department assists dealers in engineering collaborations and 
home improvement business plans, eliminating concerns about 
channel operations.

A unique SI/VI image recognition system with cultural connotations is 
implemented nationwide, ensuring consistent retail store branding and 
enhanced brand recognition.

04 Nationally Unified Brand Image


>Having mature experience in business management and 
possessing certain financial management capabilities
>Ability to organize and communicate effectively within a team
>Has strong enterprising spirit and execution ability
>Willing to participate in headquarters training and accept various
 management tasks for provincial operations


> Having a fixed place of business
> Having the qualification of a general taxpayer
>The storage area shall not be less than 300 square meters
>Annual sales not less than 5 million
>Having a sales network and service capabilities within the region

Team requirements

Resource requirements

Franchise Consultation

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